Trust and credibility

Modern marketing is based on long-term relationships and trust between different partners. In this session we explain how trust and credibility is the foundation of a good and growing business. We also help you to create good relationships to your customers and have better business.

Topics of this lesson

Trust is a good foundation for good business
Marketing focuses on longterm relation
Things that create & steal credibility
Five tips on long-term profitable customer relations
Quality statement

Related business plan chapters

Based on this lesson, write the following business plan chapters:

Why does the company exist
What is the vision?
What is the business idea
Main competitors and how we will beat the competition
Marketing plan

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