Modern marketing is based on long-term relationships and trust between different partners. In this session we explain how trust and credibility is the foundation of a good and growing business. We also help you to create good relationships to your customers and have better business.

Topics of this lesson

  • Trust is a good foundation for good business
  • Marketing focuses on longterm relation
  • Things that create & steal credibility
  • Five tips on long-term profitable customer relations
  • Quality statement

Related business plan chapters

Based on this lesson, write the following business plan chapters:

  • Why does the company exist
  • What is the vision?
  • What is the business idea
  • Main competitors and how we will beat the competition
  • Marketing plan

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